Recently, on a mailing list I frequent, one of the regulars uttered the following sentence: “I’m told Breitbart is the preferred news source for the ‘alt-right’ (KKK and neo-nazis)”.
That was a pretty glaring error, there.
I was interviewed on Breitbart Tech once. I visit the site occasionally. I am not affiliated with the alt-right, but I’ve been researching the recent claims about it. So I can supply some observations from the ground.
First, while I’m not entirely sure of everything the alt-right is (it’s a rather amorphous phenomenon) it is not the KKK and neo-Nazis. The most that can truthfully be said is that ‘alt-right’ serves as a recent flag of convenience to which some old-fashioned white supremacists are busily trying to attach themselves.
Also, the alt-right is not Donald Trump and his Trumpkins, either. He’s an equally old-fashioned populist continuous with Willam Jennings Bryan and Huey Long. If you tossed a bunch of alt-right memes at him, I doubt he’d even understand them, let alone agree.
The defining characteristic of the alt-right is, really, corrosive snarkiness. To the extent an origin can be identified, it was as a series of message-board pranks on 4chan. There’s no actual ideological core to it – it’s a kind of oppositional attitude-copping without a program, mordantly nasty but unserious.
There’s also some weird occultism attached – the half-serious cult of KEK, aka Pepe, who may or may not be an ancient Egyptian frog-god who speaks to his followers via numerological coincidences. (Donald Trump really wouldn’t get that part.)
Some elements of the alt-right are in fact racist (and misogynist, and homophobic, and other bad words) a la KKK/Nazi, but that’s not a defining characteristic and it’s anyway difficult to tell the genuine haters from those for whom posing as haters is a form of what 4chan types call “griefing”. That’s social disruption for the hell of it.
It is worth noting that another part of what is going on here is a visceral rejection of politically-correct leftism, one which deliberately inverts its premises. The griefers pose as racists and misogynists because they think it’s the most oppositional stance they can take to bullies and rage-mobbers who position themselves as anti-racists and feminists.
My sense is that the true haters are a tiny minority compared to the griefers and anti-PC rejectionists, but the griefers are entertained by others’ confusion on this score and don’t intend to clear it up.
Whether the alt-right even exists in any meaningful sense is questionable. To my anthropologist’s eye it has the aspect of a hoax (or a linked collection of hoaxes) being worked by 4chan griefers and handful of more visible provocateurs – Milo Yiannopolous, Mike Cernovich, Vox Day – who have noticed how readily the mainstream media buys inflated right-wing-conspiracy narratives and are working this one for the lulz. There’s no actual mass movement behind their posturing, unless you think a thousand or so basement-dwelling otaku are a mass movement.
I know Milo Yannopolous slightly – he is who interviewed me for Beitbart – and we have enough merry-prankster tendency in common that I think I get how his mind works. I’m certain that he, at any rate, is privately laughing his ass off at everyone who is going “alt-right BOOGA BOOGA!”
And there are a lot of such people. What these provocateurs are exploiting is media hysteria – the alt-right looms largest in the minds of self-panickers who project their fears on it. And of course in the minds of Hillary Clinton’s hangers-on, who would rather attribute her loss to a shadowy evil conspiracy than to a weak candidate and a plain-old bungled campaign.
I’m worried, however, that that the alt-right may not remain a loose-knit collection of hoaxes – that the self-panickers are actually creating what they fear.
For there is a deep vein of anti-establishment anger out there (see Donald Trump, election of). The alt-right (to the limited and conditional extent it now exists) could capture that anger, and its provocateurs are doing their best to make you think it already has, but they’re scamming you – they’re fucking with your head. The entire on-line ‘alt-right’ probably musters fewer people than the Trumpster’s last victory rally.
It’s a kind of dark-side Discordian hack in progress, and I’m concerned that it might succeed. Vox Day is trying to ideologize the alt-right, actually assemble something coherent from the hoaxes. He might succeed, or someone else might. Draw some comfort that it won’t be the Neo-Nazis or KKK – they’re real fanatics of the sort the alt-right defines itself by mocking. Mein Kampf and ironic nihilism don’t mix well.
The best way to beat the “alt-right” is not to overestimate it, not to feed it with your fear. If you keep doing that, the vast majority of the rootless and disaffected who have never heard of it might decide there’s a strong horse there and sign on.
Oh, and a coda about Breitbart: anyone who thinks Breitbart is far right needs to get out of their mainstream-media bubble more. Compared to sites like WorldNetDaily or FreeRepublic or TakiMag or even American Thinker, Breitbart is pretty mild stuff.
All those fake-news allegations against Breitbart are pretty rich coming from a media establishment that gave us Rathergate, “Hands up don’t shoot!”, and the “Jackie” false-rape story and was quite recently exchanging coordination emails with the Clinton campaign. Breitbart isn’t any more propagandistic than CBS or Rolling Stone, it’s just differently propagandistic.