I’ve spent a lot of time and effort since 1997 developing effective propaganda tactics for
reaching the business world on behalf of the hacker community — among other things, by
popularizing the term ‘open source’. If you want to grok how this is done, read
my October 15 interview with a bunch of Prudential Securities investors.
Pay attention to style as well as content. This is the language you have to learn to speak
to reach the people who write big checks. It’s not very complicated, if you just bear in mind
that these people are obsessed with two things: risk management and return on investment. As they should be — it’s their job.