{"id":3191,"date":"2011-05-11T05:35:40","date_gmt":"2011-05-11T09:35:40","guid":{"rendered":"http:\/\/esr.ibiblio.org\/?p=3191"},"modified":"2014-03-17T06:18:40","modified_gmt":"2014-03-17T10:18:40","slug":"the-smartphone-wars-still-it-rises","status":"publish","type":"post","link":"http:\/\/esr.ibiblio.org\/?p=3191","title":{"rendered":"The Smartphone Wars: Still It Rises"},"content":{"rendered":"<p>I&#8217;ve been meaning to put together a running plot of U.S. smartphone marketshare for some time.  The monthly press release from the market research firm comScore contain enough information to do it, but you have to stitch a number of them together as they only report the covered month and the third previous month.  Stitching all the data together is actually rather revealing.<\/p>\n<p><!--more--><\/p>\n<p>First, the raw numbers.  All the rows are market share percentages except the last, &#8220;Smartphones&#8221;, which is the total size of the smartphone userbase in millions.  The March 2010 figures are missing because of a retrieval glitch on the comScore website; I&#8217;ve been promised the relevant document will be restored and the numbers mailed to me.<\/p>\n<table border='1'>\n<tr>\n<td>O\/S <\/td>\n<td>Dec 2009<\/td>\n<td>Jan 2010<\/td>\n<td>Feb 2010<\/td>\n<td>Mar 2010<\/td>\n<td>Apr 2010<\/td>\n<td>May 2010<\/td>\n<td>Jun 2010<\/td>\n<td>Jul 2010<\/td>\n<td>Aug 2010<\/td>\n<td>Sep 2010<\/td>\n<td>Oct 2010<\/td>\n<td>Nov 2010<\/td>\n<td>Dec 2010<\/td>\n<td>Jan 2011<\/td>\n<td>Feb 2011<\/td>\n<td>Mar 2011<\/td>\n<\/tr>\n<tr>\n<td>Google<\/td>\n<td>5.2<\/td>\n<td>7.1<\/td>\n<td>9.0<\/td>\n<td>&#8211;<\/td>\n<td>12.0<\/td>\n<td>13.0<\/td>\n<td>14.9<\/td>\n<td>17.0<\/td>\n<td>19.6<\/td>\n<td>21.4<\/td>\n<td>23.5<\/td>\n<td>26.0<\/td>\n<td>28.7<\/td>\n<td>31.2<\/td>\n<td>33.0<\/td>\n<td>34.7<\/td>\n<\/tr>\n<tr>\n<td>RIM<\/td>\n<td>41.6<\/td>\n<td>43.0<\/td>\n<td>42.1<\/td>\n<td>&#8211;<\/td>\n<td>41.1<\/td>\n<td>41.7<\/td>\n<td>40.1<\/td>\n<td>39.3<\/td>\n<td>37.6<\/td>\n<td>37.3<\/td>\n<td>35.8<\/td>\n<td>33.5<\/td>\n<td>31.6<\/td>\n<td>30.4<\/td>\n<td>28.9<\/td>\n<td>27.1<\/td>\n<\/tr>\n<tr>\n<td>Apple<\/td>\n<td>25.3<\/td>\n<td>25.1<\/td>\n<td>25.4<\/td>\n<td>&#8211;<\/td>\n<td>25.1<\/td>\n<td>24.4<\/td>\n<td>24.3<\/td>\n<td>23.8<\/td>\n<td>24.2<\/td>\n<td>24.3<\/td>\n<td>24.6<\/td>\n<td>25.0<\/td>\n<td>25.0<\/td>\n<td>24.7<\/td>\n<td>25.2<\/td>\n<td>25.5<\/td>\n<\/tr>\n<tr>\n<td>MS<\/td>\n<td>18.0<\/td>\n<td>15.7<\/td>\n<td>15.1<\/td>\n<td>&#8211;<\/td>\n<td>14.0<\/td>\n<td>13.2<\/td>\n<td>12.8<\/td>\n<td>11.8<\/td>\n<td>10.8   <\/td>\n<td>9.9<\/td>\n<td>9.7<\/td>\n<td>9.0<\/td>\n<td>8.4<\/td>\n<td>8.0<\/td>\n<td>7.7<\/td>\n<td>7.5<\/td>\n<\/tr>\n<tr>\n<td>Palm<\/td>\n<td>6.1<\/td>\n<td>5.7<\/td>\n<td>5.4<\/td>\n<td>&#8211;<\/td>\n<td>4.9<\/td>\n<td>4.8<\/td>\n<td>4.7<\/td>\n<td>4.9<\/td>\n<td>4.6<\/td>\n<td>4.2<\/td>\n<td>3.9<\/td>\n<td>3.9<\/td>\n<td>3.7<\/td>\n<td>3.2<\/td>\n<td>2.8<\/td>\n<td>2.8<\/td>\n<\/tr>\n<tr>\n<td>Smartphones<\/td>\n<td>39.4<\/td>\n<td>42.7<\/td>\n<td>45.4<\/td>\n<td>&#8211;<\/td>\n<td>48.1<\/td>\n<td>49.1<\/td>\n<td>49.9<\/td>\n<td>53.4<\/td>\n<td>55.7<\/td>\n<td>58.7<\/td>\n<td>60.7<\/td>\n<td>61.5<\/td>\n<td>63.2<\/td>\n<td>65.8<\/td>\n<td>69.5<\/td>\n<td>72.5<\/td>\n<\/tr>\n<\/table>\n<p><a href=\"http:\/\/esr.ibiblio.org\/wp-content\/uploads\/2011\/05\/marketshare-mar2010-2.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/esr.ibiblio.org\/wp-content\/uploads\/2011\/05\/marketshare-mar2010-2.png\" alt=\"\" title=\"marketshare-mar2010-2\" width=\"640\" height=\"480\" class=\"alignnone size-full wp-image-3232\" srcset=\"http:\/\/esr.ibiblio.org\/wp-content\/uploads\/2011\/05\/marketshare-mar2010-2.png 640w, http:\/\/esr.ibiblio.org\/wp-content\/uploads\/2011\/05\/marketshare-mar2010-2-300x225.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>It&#8217;s unclear what&#8217;s going on with Apple, but there are a couple of conspicuous absences in its trend.  There&#8217;s no bump from the iPhone 4V release at the beginning of February, and no obvious effect from all those cheap 3GS refurbs that AT&#038;T has been flogging.  It looks rather as if Apple marketing is running as fast as it can to stay in place, and not very much as though Apple is capturing a lot of dumbphone conversions.<\/p>\n<p>I&#8217;ll update these figures and post another plot when the April report comes out.  In the meantime, talk amongst yourselves.<\/p>\n<p>UPDATES:  I was able to get more historical numbers, clear back to December 2009, and one of my records has calculated a good estimate of one I was missing from comScore&#8217;s data.  The post has been revised accordingly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been meaning to put together a running plot of U.S. smartphone marketshare for some time. The monthly press release from the market research firm comScore contain enough information to do it, but you have to stitch a number of them together as they only report the covered month and the third previous month. Stitching&hellip; <a class=\"more-link\" href=\"http:\/\/esr.ibiblio.org\/?p=3191\">Continue reading <span class=\"screen-reader-text\">The Smartphone Wars: Still It Rises<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[34],"class_list":["post-3191","post","type-post","status-publish","format-standard","hentry","category-technology","tag-smartphone-wars","entry"],"_links":{"self":[{"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=\/wp\/v2\/posts\/3191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3191"}],"version-history":[{"count":47,"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=\/wp\/v2\/posts\/3191\/revisions"}],"predecessor-version":[{"id":5525,"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=\/wp\/v2\/posts\/3191\/revisions\/5525"}],"wp:attachment":[{"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3191"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}