{"id":132,"date":"2003-11-21T13:55:21","date_gmt":"2003-11-21T18:55:21","guid":{"rendered":"\/?p=132"},"modified":"2003-11-21T13:55:21","modified_gmt":"2003-11-21T18:55:21","slug":"the-prudential-interview","status":"publish","type":"post","link":"http:\/\/esr.ibiblio.org\/?p=132","title":{"rendered":"The Prudential interview"},"content":{"rendered":"<p>I&#8217;ve spent a lot of time and effort since 1997 developing effective propaganda tactics for<br \/>\nreaching the business world on behalf of the hacker community &mdash; among other things, by<br \/>\npopularizing the term &lsquo;open source&rsquo;.  If you want to grok how this is done, read<br \/>\nmy October 15 <a href='http:\/\/www.catb.org\/~esr\/writings\/prudential.html'>interview<\/a> with a bunch of Prudential Securities investors.<\/p>\n<p>Pay attention to style as well as content.  This is the language you have to learn to speak<br \/>\nto reach the people who write big checks. It&#8217;s not very complicated, if you just bear in mind<br \/>\nthat these people are obsessed with two things: <b>risk management<\/b> and <b>return on investment<\/b>.  As they should be &mdash; it&#8217;s their job.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve spent a lot of time and effort since 1997 developing effective propaganda tactics for reaching the business world on behalf of the hacker community &mdash; among other things, by popularizing the term &lsquo;open source&rsquo;. If you want to grok how this is done, read my October 15 interview with a bunch of Prudential Securities&hellip; <a class=\"more-link\" href=\"http:\/\/esr.ibiblio.org\/?p=132\">Continue reading <span class=\"screen-reader-text\">The Prudential interview<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","hentry","category-general","entry"],"_links":{"self":[{"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132"}],"version-history":[{"count":0,"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=\/wp\/v2\/posts\/132\/revisions"}],"wp:attachment":[{"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/esr.ibiblio.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}